Turn Instagram comments
into conversations.
Engage replies to the comments that matter, sends a personalised Instagram DM in under a minute, and turns engagement into a conversation you can actually sell from.
- Comments, story replies and DMs can all trigger an automation.
- Public reply and private DM from one rule, so the thread stays alive.
- Every lead saved — who asked, what they asked, and what was sent.
No card. No trial clock. Official Meta APIs only.
The gap
Your Instagram is already starting conversations.
You are just not catching all of them.
Every one of these is somebody with their card half out. Answered in a minute, it is a sale. Answered tomorrow, it is nothing.
Answering by hand
With Engage
How it works
Three steps, then it runs without you.
Setting up your first Instagram comment automation takes about five minutes.
Connect Instagram
Sign in through Instagram itself and approve the permissions. We never see your password.
Create your automation
Pick the keyword, write the message, and choose whether to reply publicly as well.
Let Engage respond
Matching comments get the DM and the public reply. Every send is logged, with the reason if one fails.
The automation engine
One comment can trigger an entire conversation.
A rule is a trigger, a condition and the actions that follow. This is the whole model — there is nothing else to learn.
Instagram comment on any post or reel
Text contains price — exact, contains, any-of or all-of
Send an Instagram DM, personalised with their name
Post a public reply on the comment
Contact saved, activity logged, opt-outs honoured automatically
What can start an automation
Three ways in. One place they all end up.
Instagram engagement does not only arrive as comments. Engage listens on all three surfaces and routes them through the same rules.
Someone comments your keyword
The original workflow. Works on posts, reels and boosted posts, with an optional public reply on the thread.
Someone replies to your story
Story replies arrive as messages. When one matches a keyword, Engage answers it the same way it answers a comment.
Someone messages you directly
An incoming DM containing a keyword can trigger its own reply, so common questions answer themselves.
The message
Whatever you would have typed — sent in a minute, every time.
You write the message once. Engage personalises it, varies it, and delivers it while the person is still on your post.
Their name
Pulled from the comment, so it reads as a reply rather than a broadcast.
Your link and price
The product page, the booking page, the menu — whatever the keyword was asking for.
A code, if you use one
A first-order discount included in the same message, while intent is highest.
Wording that varies
Message variations mean repeated sends are not byte-identical to each other.
Engage sends the message you configured. It does not read a product catalogue or look up a product by ID — if you need a specific product’s details in the reply, put the link in the message.
Who it is for
Built for businesses that sell through Instagram.
The mechanic is identical each time. Only the keyword and the message change.
Turn product questions into instant conversations.
Answer every “link please” without living in your inbox.
Catch high-intent questions without watching every post.
Run Instagram automation for every client from one login.
Reply faster to enquiries and turn them into leads.
Send the menu before they close the app.
Why Engage
Priced and built for a sales channel, not a follower count.
Billed on messages sent
Not on contacts stored. A post going viral does not change your bill — the usual model in this category does the opposite.
A workspace per client
Agencies keep every client separate: own connected account, own automations, own contacts and reports, switched from one login.
Public reply included
The same rule that sends the DM can answer on the thread, so the post keeps showing an active conversation to everyone else.
Opt-outs handled
Anyone replying STOP is opted out immediately and never messaged again from that account.
Every send accounted for
An activity log records what was sent and why, including the reason when a message did not go out.
Free tier that stays free
100 automated DMs every month with no card and no trial clock. Most small shops never leave it.
Capabilities
What is actually in the product today.
Everything on this list ships right now. Nothing on it is a roadmap item.
Instagram comment monitoring
Comments arrive through Meta’s official webhook, including on boosted posts.
Keyword-based automation
Exact phrase, contains, any-of or all-of, case-insensitive by default.
Automated Instagram DMs
The private reply goes out in under a minute, or after a delay you set.
Public comment replies
Answer on the thread and in the DM from the same rule.
Story reply handling
A reply to your story can trigger an automation just like a comment.
DM keyword triggers
An incoming direct message containing a keyword can trigger its own response.
Message personalisation
Their name in the message, and variations so no two sends are identical.
Contact records
Everyone who engaged, what triggered it, and when they last interacted.
Opt-out handling
STOP, unsubscribe, cancel and quit are honoured immediately.
Automation and error logs
Every action recorded with its outcome and failure reason.
Usage reporting
Sends per month against your plan, with a warning at 80 per cent.
Agency workspaces
One workspace per client, each with its own account and data.
The honest part
We are new. Here is exactly how it works.
Rather than borrow someone else’s logos or invent testimonials, here is what happens to your account and your data.
Official Meta APIs only
No scraping, no browser automation, no unofficial endpoints — which is why using it does not put your account at risk.
We never see your password
You authorise through Instagram itself, and you can withdraw that access from Instagram at any time without asking us.
Tokens encrypted at rest
Access tokens are encrypted with AES-256-GCM and never written to logs or shown in the interface.
Not sold, not used for ads
Your Instagram data is not sold and not used for advertising, and it is never used to train an AI model.
Disconnect in one click
Disconnecting stops the automations for that account immediately, from inside Engage or from Instagram.
Deletion is a page, not an email chain
There is a documented data deletion process, and Meta’s own deletion callback is wired up.
Pricing
Pay for what you send.
No charge per contact, so your bill does not grow just because your audience does.
Free
- 100 automated DMs every month
- Comment, story-reply and DM triggers
- Public comment replies
- 1 Instagram account · 1 workspace
- No card, no trial clock
Pro
- 1,000 automated DMs every month
- Everything in Free
- Message variations
- Full reporting and contact list
- Cancel any time
Running client accounts? Agency plans are priced on client workspaces, not on messages.
Questions
Straight answers.
What is Instagram comment automation?
Instagram comment automation watches the comments on a business account and responds to the ones that match rules you set. In Engage, a comment containing your keyword triggers a direct message to the person who wrote it, and optionally a public reply on the comment itself.
How does Instagram comment-to-DM automation work?
You choose a keyword, write the message to send, and connect your Instagram professional account. When somebody comments that keyword, Meta notifies Engage through the official API, Engage matches it against your rule, and the direct message goes out — usually within a minute, or after a delay you set.
Do I need an Instagram Professional account?
Yes. Instagram only permits messaging automation on Business or Creator accounts, not personal ones. Switching a personal account to a professional one is free and takes a moment in the Instagram app.
How do I connect my Instagram account?
You sign in through Instagram itself and approve the permissions. Engage never sees your password, and you can withdraw access at any time from Instagram's own Apps and Websites settings or by disconnecting inside Engage.
Can Engage send product information in a DM?
It sends whatever message you write, which can include a product link, a price, a discount code and the person's name. It does not read a product catalogue or look up a product by ID — the content of the message is what you configured, not something fetched from a store at send time.
Can Engage detect a product ID in a comment?
No. Engage matches keywords and phrases, not catalogue identifiers, and it does not perform product lookups. A comment can trigger a message containing a link to a product or collection, but the message is written in advance rather than assembled from a catalogue.
Will this get my Instagram account banned?
No. Engage by Adentra AI runs entirely on Meta's official Instagram APIs with permissions you grant yourself. There is no scraping and no browser automation, so nothing about it breaches Instagram's terms of use.
Do I need a Facebook Page to use it?
No. You connect an Instagram professional account (Business or Creator) directly through Instagram's own sign-in. It takes one sign-in and you can disconnect at any time from Instagram itself.
How quickly does the DM go out after someone comments?
Usually within a minute of the comment. You can add a fixed or random delay if you would rather the reply did not look instant.
Does it work on boosted posts and ads?
Yes. Comments on a boosted Instagram post arrive through the same webhook as comments on an organic post, and a private reply may be sent to them under the same rules. If an automation is limited to specific posts, use the any-post setting for ad traffic.
What does it cost, and what is free?
The free plan is 100 automated DMs every month, forever, with no card required. Paid plans start at 199 rupees a month for 1,000 DMs. Billing is based on messages sent rather than contacts stored, so the price does not rise as your audience grows.
Can one agency run several clients from one login?
Yes. Each client gets a separate workspace with its own Instagram account, automations, contacts and reports, and an agency switches between them from a single login. Agency plans are priced on the number of client workspaces.
Does comment-to-DM automation help a post reach more people?
Indirectly, yes. Asking people to comment a keyword produces comments instead of silent saves, and Engage posts a public reply to each one, which adds to the same thread. Instagram uses engagement to decide who else sees a post, so an active comment thread is a strong signal. Nobody can guarantee reach, but more comments and replies is the input that ranking responds to.
What happens when someone asks to stop receiving messages?
Anyone who replies STOP, unsubscribe, cancel or quit is opted out immediately and is never messaged again from that account. They can start again by sending START.
What happens if I reach my monthly message limit?
Sending pauses until the next calendar month. Your automations stay switched on and resume automatically, and you are warned at 80 per cent so it is never a surprise.
Can I disconnect my Instagram account?
Yes, at any time — from inside Engage, or by removing the app in Instagram's Apps and Websites settings. Disconnecting immediately stops the automations for that account so no further messages are sent.
Is my Instagram data secure?
Access tokens are encrypted at rest using AES-256-GCM and are never written to logs or shown in the interface. Instagram data is not sold, is not used for advertising, and is not used to train any AI model.
Can one automation reply publicly as well as by DM?
Yes. A single automation can send the private direct message and post a public reply on the triggering comment, so the person gets their answer and the thread still shows an active reply to everybody else reading it.
The next Instagram comment is coming.
Make sure you are ready to turn it into a conversation. Connect your account, pick one keyword, and watch the first DM go out.
No card. Disconnect any time.
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